Napa Valley Wine Train

Rebranding at 15 mph.

 

The iconic, nostalgic rail adventure that has been delighting passengers for more than 25 years is getting a modern refresh. Recast as an entirely new experience, the reimagined Napa Valley Wine Train is becoming a cooler, more contemporary design aesthetic with fun and lively gatherings celebrating music and the arts, as well as the newfound freedom of on- and off-privileges that permit every wine-wanderlust dream to come true. BRIDGE began with the rebrand and repositioning of the train. Work included brand identity, color palettes and visioning. Work continues to move on. 

Napa Valley Wine Train Rebrand

what we did

 

Positioning
Vision Book
Brand Identity
Color Palette
Collateral

 

Napa Valley Wine Train logo
Napa Valley Wine Train logo concept
Napa Valley Wine Train Old Train
Napa Valley Wine Train Vision Book
Napa Valley Wine Train Vision Book
Napa Valley Wine Train Vision Book
Napa Valley Wine Train Vision Book
Napa Valley Wine Train Vision Book
Napa Valley Wine Train Rebrand Train Interior
Napa Valley Wine Train Rebrand Train Exterior
Napa Valley Wine Train Rebrand Train Exterior
Napa Valley Vineyard

BRIDGE | 

Brand Lab