Selling the American Dream.
City Place, a mixed-use development in the heart of Orange County, was struggling to sell its homes during the great recession. The community and the homes were not just for anyone—but a certain kind of person who desired the electricity and hub of urban living—definitely not your parent’s neighborhood. Messaging connected with young, first time buyers through an engaging, conversational tone with a sense of humor. City Place. Close to everything. And a million miles from soccermomville.
what we did