Echo56

Modern luxury. In flip-flops.

 

Echo56 is a rare, one-of-a-kind community of 24 surfside homes situated mere steps from the ocean and sand at 56th Street, Newport Beach. The name, Echo56, pays tribute to Newport Beach’s colorful surf past known as Echo Beach, and the community’s proximity to 56th Street and lifeguard Tower 56. The real allure of Echo56 isn’t the architecture. Or the views. Or the landscape palette. Instead, BRIDGE built the brand around the Southern California beach lifestyle. And unlike a highly polished new home neighborhood that comes across as contrived and calculated, the brand positioned Echo56 as unpretentious, individualistic and soulful. The true beach life. Nothing quite like it. 

Echo 56 Surfer

what we did

 

Positioning
Brand Identity
Photography
Collateral
digital + Print Ads
Website
Email Marketing
Social Media
Signage

 

Echo 56 Logo
Echo 56 Website
Echo 56 Website
Echo 56 Website
Echo 56 Website
Echo 56 Illustrated Map
Echo 56 Print Ad
Echo 56 Print Ad
Echo 56 Print Ad
Echo 56 Print Ad
Echo 56 Vision Book
Echo 56 Vision Book
Echo 56 Beach bike girl
Echo 56 Ocean
Brand Inspiration
Surf stickers Inspiration
Echo56 Brochure
Echo Beach inspiration
Echo Beach inspiration
Echo 56 Vision Book

BRIDGE | 

Brand Lab